Business Support Solution/Services

Information technology companies slam brakes on fresh investment

The information technology (IT) sector has put brakes on new investment to conserve cash but has done so even as share buybacks and dividends … 0 250
Business Support Solution/Services

What Oracle’s marketers are learning from machine learning

One of the most promising marketing trends of 2018 is the marketing application of machine learning. However, when compared to … 0 146
Business Support Solution/Services

PeerLogix Over-The-Top (OTT) Date Now Available Through Leading Demand-Side Platform (DSP).

PeerLogix, Inc. (OTCQB : LOGX) the company which established the standard for tracking non-subscription based Over-The-Top (OTT) engagement data, announced … 0 197
Business Support Solution/Services

Unilever, Diageo, Procter & Gamble go beyond GDPR with Support of a WFA Data Manifesto

Some of world top advertisers like Unilever, Mastercard, Procter & Gamble, and Diageo have teamed up with the World Federation … 0 208
Business Support Solution/Services

Acxiom Launches Global Data Navigator Tool Offering Marketers Visibility into Global Audiences

Extends Lead in Global Data with New Offerings for Brazil, the Netherlands and Italy CONWAY, Ark.–(BUSINESS WIRE)–Acxiom® (Nasdaq: ACXM), the … 0 408
Business Support Solution/Services

AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota

Partnership activates AnalyticsIQ’s Symphony Consumer Personas, providing marketers rich audience lifestyle profiles through the Eyeota Data Marketplace. NEW YORK (PRWEB) … 0 356
Business Support Solution/Services

More companies announce GDPR compliance efforts as the deadline for enforcement looms

Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and tools. With a little less … 0 205