PeerLogix, Inc. (OTCQB : LOGX) the company which established the standard for tracking non-subscription based Over-The-Top (OTT) engagement data, announced on 16th May 2018 that its robust audio/video consumption data will be now available in one of the world’s largest and fastest growing omnichannel – Demand Side Platforms (DSP) in this fastly growing digital advertising industry. Early implementation by this 2017’s 3rd quarter Forrester Wave leading DSP has adopted by over 30 agencies, making it the partnered company that attracts the largest revenue. The partnership is backed up by LiveRamp and part of Acxiom company which leads the omnichannel identity resolution.
TV content and over half of the US houses stream OTT content daily. Advertisers are now aware about this and 2016 has proved itself the first year where conventional ad spend marked itself lower than the digital ad spend, which can be identified as historical movement. Consumers on the same hand are now showing interest in OTT till this year and we believe this will go on and on.
Ray Colwell, Chief Executive Officer of PeerLogix said that, “Savvy brands and agency trading desks are reassembling these fragmenting TV audiences by leveraging our OTT consumption data across web, mobile and video advertising.”
He added that, “By leveraging this DSP, or any one of our other prominent integrations throughout the programmatic ecosystem, advertisers are harnessing our OTT consumption data to supplement limited OTT inventory available to most agencies and to extend the reach of entertainment advertising to otherwise unreachable streaming audiences.”
PeerLogix is one of the leading advertising technologies and data
PeerLogix is a leading advertising technology and data assembling companies providing their patented software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and listenership determining consumer trends and preferences based on their media consumption.
PeerLogix stays forward in this game and they will be.