Immersive Technology

Softchoice Appoints Patrick Bruce-Lockhart as Vice-President, Sales

Cloud transformation expert will accelerate the growth of company’s multi-cloud services and solutions

Softchoice, a leading North American provider of IT solutions and managed services, today announced the appointment of Patrick Bruce-Lockhart, a seasoned technology leader, as a Vice President in its Sales organization. He will report to Kevin Hendrick, Senior Vice-President, Sales.

Bruce-Lockhart joins Softchoice from Oracle, where he held many senior positions, with the most recent being the Group Vice President Northeast. He brings extensive experience in digital and cloud modernization, IP valuation and enterprise licensing agreements.

Prior to leading the US Northeast Region, Patrick served as both Area Vice President Northwest US/ Western Canada, and as Group Vice President Canada, and was also named North American MVP, and recognized as one of Oracle’s top 2 Executives for building the Canadian business into the top performing region globally.

“Patrick is an innovator who will bring strong leadership to our organization and our customers when it comes to designing and implementing complex technology solutions,” said Kevin Hendrick, Senior Vice President, Sales. “Patrick’s experience in cloud transformation and his depth of understanding of the intersection between finance and technology will serve as a tremendous value to Softchoice as we enable our customers to accelerate their cloud journeys.”

“Softchoice’s depth of talent and industry leading certifications across all the major cloud offerings uniquely positions us as the cloud transformation accelerators by providing our customers with the right solutions to their business problems,” said Patrick Bruce-Lockhart. “I am excited to lead a team of passionate experts to help enable this vision of furthering our customers’ cloud journey on behalf of Softchoice.”

About Softchoice:
Softchoice is one of the largest IT solution and managed service providers in North America. Every day, thousands of organizations rely on Softchoice to provide insight and expertise that speeds the adoption of technology, while managing cost and risk. Through our unique points of view, we challenge leaders to think differently about the impact of technology on their employees and customers. Softchoice enables organizations to realize the full benefits of public cloud and a modern IT infrastructure through solution design, implementation, asset management, and assessment services, as well as ongoing support and mentorship through managed services. With access to one of the most efficient and cost-effective technology supply chains in North America, Softchoice also ensures products get to our customers quickly and in a trouble-free way.

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