Global Marketing Leader to Accelerate Veridium’s Growth and Leadership in Trusted Identities.
Veridium, a leading developer of frictionless, passwordless authentication solutions, today announced the appointment of Damon Ebanks as Vice President of Marketing. Ebanks will be based out of Tampa, FL.
“Damon is recognized as a brand builder and a game-changing B2B strategist, whose accomplishments have led and fed the fast-paced growth of identity and access management providers,” said Ismet Geri, CEO, Veridium. “He brings strategic thinking and strong program implementation to Veridium to drive our sales and market expansion initiatives for 2022 and beyond. He is particularly excited about the opportunity of helping leaders understand how going passwordless with Veridium can remove a major factor in data breaches.
Over the last 15 years, Ebanks has driven marketing campaigns and demand generation programs for forward-looking innovators such as identity-as-a-service provider IDMworks and the Identity and Access Management (IAM) consultancy GCA Technology Services (GTS). Strategizing and spearheading integrated marketing programs, including highly successful lead generation and nurturance programs supporting globally distributed teams, Ebanks effectively drove bottom line growth.
“I’m honored to join the leadership team at Veridium, a Gartner recognized, intelligent, passwordless MFA company,” Ebanks said. “Veridium’s innovation is today making millions of consumers more secure, enabling financial services, healthcare, technology companies, retailers, hospitality players, manufacturers and others to interact with and more easily serve users everywhere. As we look to the future, I am particularly excited to ensure Veridium’s market-driving innovations in trusted identities and intelligent security reach the many, many companies whose customers today are deeply concerned with both the intricacy and risks of interacting online.”
Ebanks previously served in strategic marketing roles for Physician Partners of America and Vistaflor Corporation, where his mastery of lead generation campaigns, conversion optimization, SEO, and social media campaigns yielded accelerated sales growth and broadened brand recognition. Ebanks has also served as CMO for real estate investment organization IsleVision, and was eCommerce Manager for Hilton Worldwide.