Turning Connected Cooler data into valuable business insights
Connecting assets, such as in-market cooler placement, is a cornerstone of The Coca-Cola System’s digital business enabling strategy. Coca-Cola HBC, with investment in a fleet of 1.6 million coolers in operation, is leading the way. Coca-Cola HBC is partnering with Atos to rollout the Atos Codex Connected Cooler solution and will have the first 300,000 coolers connected by the end of 2018. This solution will enable Coca-Cola HBC to access huge amounts of point of sale data, including: in store cooler placement and availability, temperature, stock-level, product placement, customer behavior and trends. This end-to-end solution will enable Coca-Cola HBC to connect, collect and manage data from connected coolers across the 28 countries where Coca-Cola Hellenic operates.
Smart coolers also enable proximity interaction with the use of mobile apps, enabling Coca-Cola HBC to engage with customers in real-time. This provides an added value with customized offers and near-me promotions, turning digital engagement into increased product sales.
Atos Codex Connected Cooler is an IoT solution. Using either existing cooler sensors or fitting new ones, the solution establishes secure network connections to a cloud-based IoT platform over which the data can be processed and analyzed. Atos is managing the entire project using Atos Codex IoT technologies and through long-lasting partnerships including those with Microsoft and the domain expert, eBest IoT. The Connected Cooler solution provides flexible, scalable, and secure end-to-end support.
Alain Brouhard, Group Business Solutions & Systems Director and CIO at Coca-Cola Hellenic HBC, comments “By connecting the coolers we are starting our journey towards digitizing the marketplace and establishing a connected environment with our customers and shoppers. Such an environment will allow us to accelerate time-to-market and increase operational efficiency, while at the same time gaining more insightful market analytics to engage better with our consumers.”
Resource Url: https://www.nasdaq.com/press-release/atos-becomes-official-iot-partner-for–cocacola-hellenic-bottling-company-20180703-00276