Cyber Week shows even smart people need help understanding cybersecurity


The Cyber Week conference is in full swing in Tel Aviv, and if there is one thing I’ve noticed so far, it is this: Everyone in the cybersecurity industry is adept at explaining complex topics in complicated ways.

That’s great when the room is full of cyber experts, but in speaking with startup after startup this week, I’m not getting a warm and fuzzy feeling that these vendors can explain what they do to a “regular” consumer (if there is such a thing).

Of course, there are good reasons for keeping cybersecurity complicated. Many agencies, consultants, and vendors have a vested interest in presenting an “experts only” environment because there’s a lot of money in preventing, protecting, and picking up the pieces after an incident.

Keep it dark to stay in the black, right?

But while that approach will make a minority of people a lot of money, it isn’t going to bridge the chasm between the aggressors and the victims. For that, we need high-level, plain advice that can explain cybersecurity to your grandparents in a way so that not only will they get it, but they’ll protect themselves.

Today, Ilan Dray, Vice President Creative at Cybereason, a cybersecurity analytics company that specializes in detection and response, has announced Cyber for People. A portal that helps explain to a general audience exactly what cybersecurity is, Cyber for People tells you what to look for, how to protect yourself, and how much you are at risk of attack. The idea is simple: educate and protect.

And it is much needed.

Chatting with the Ministry of Foreign Affairs’ press delegation this week, we all shared stories where smart, capable colleagues or friends fell victim to some of the most rudimentary hacks, attacks, and ransom demands.

One cofounder of a major technology company was subject to a “free airline tickets” scam that phished personal details from the individual and installed keyboard tracking malware on their device. The giveaway? The non-Roman “l” at the start of Lufthansa in the address bar that makes it look similar to the real site.




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