Digital Transformation

Guavus Recognized by Frost & Sullivan

Based on its recent analysis of the global smart data analytics solutions market, Frost & Sullivan recognizes Guavus (a Thales company) with the 2019 Global Enabling Technology Leadership Award. Guavus’s artificial intelligence (AI)-based Big Data Analytics (BDA) and machine learning (ML) innovations address key business problems and opportunities in next-generation telecom network operations and customer experience management.

With its AI/ML-based Reflex platform and products, Guavus uniquely breaks down the barriers between operations and business support systems to provide impact and opportunity analysis which empowers communications service providers (CSPs) to plan network capacity, improve service operations, and drive down costs more efficiently while delivering enhanced customer experience and new revenue generation. The intelligent decision-making capabilities of its Reflex-based solutions are highly valuable in areas such as mobile subscriber behavior segmentation and telecom network operations optimization, as well as predictive maintenance, cybersecurity, and critical infrastructure monitoring. Reflex makes the development, deployment, and operation of AI/ML-based analytics applications fast and straightforward. Its architecture handles massive scale effortlessly and easily integrates into CSP networks.

“Its agile application operationalization streamlines application evolution and maintenance, continuous delivery across multiple environments, and lifecycle management. Most importantly, Reflex allows customers to leverage both customizable self-service analytics applications and out-of-the-box analytics products for advanced systems planning and operations, mobile traffic analytics, marketing, customer care, security, and IoT,” said Frost & Sullivan industry analyst Deviki Gupta. “Other differentiators are the company’s streaming data collection systems that are available with local redundancy and replay data in the event of system failures, and its flexible-binning methodology that enables it to intelligently and automatically handle data delays or mismatched speeds when aggregating data from multiple sites.”

Guavus elevates customers’ operational efficiency and improves its subscribers’ quality of experience, resulting in better price/performance and a lower total cost of ownership. It provides a holistic view of the customer experience, covering the integration of network health key performance indicators (KPIs), care KPIs, as well as granular details about customer equipment. Meanwhile, cable and mobile carriers use Guavus’s operational intelligence products to solve network monitoring and service level agreement (SLA) management for their network operations and customer care teams.

“Guavus’s unique view on network interactions with subscribers empowers companies to refine their target marketing to increase and expand their revenue streams,” noted Gupta. “Its trailblazing digital technology, unparalleled customer-centricity, and leadership excellence positions it for accelerated growth in the future.”

Each year, Frost & Sullivan presents this award to a company that has developed a pioneering technology that not only enhances current products, but also enables the development of new products and applications. The award recognizes the high market acceptance potential of the recipient’s technology.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

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