Iris today announced the launch of its new Trust Rating feature just ahead of “Dating Sunday”, the first Sunday of the year and historically the busiest day for online dating. The Trust Rating algorithm is designed to reward honest profiles and respectful communication, holding members accountable to one another. Members with thoughtful and complete profiles are rated higher, while those who display inappropriate behavior or make excessive use of filters in their pictures will have lower ratings.
Users with higher Trust Ratings will have a badge displayed on their profile, gain more visibility, and receive full access to all app features free of charge.
“Our intent at Iris is to create a safe space for online dating: a community where members waste less time and can focus on forming genuine connections,” says Daniel Mori, Chief Product Officer.
In addition to emphasis on a respectful dating community, Iris also prioritizes greater security using its member verification features to eliminate fake profiles and the possibility of catfishing. When creating a profile, members are required to take a selfie with the app before they are let into the community. The selfies are then compared to the photos in the profile to make sure the person in the pictures is in fact the user joining Iris.